Word of mouth Advertising – How it works
What is ‘Word of mouth Advertising’ ?
‘Word of mouth’ advertising simply means spreading the words about a site, product or anything via humans. In other words, it is the most easiest, super performing and cheapest forms of advertising and/or marketing method. In our daily life, word of mouth is everywhere. Remember when your friend suggests you a song? Or a favorite restaurant? Or which car to buy? Or did they show you a amazing website they just found? How about that weight-loss product they which they used?
All of these are ‘word of mouth’ free marketing. It is a good method as long as your website, blog or forums falls under ‘general’ categories such as entertainment, music etc
Consumer vs Seller
How can word of mouth marketing benefit consumers?
I am no marketing genius, but i can tell you this. If i am about to buy a new car, i would definitely take advices. If i am going on a movie we would definitely watch the one which everyone seems to be talking about. Won’t you? As a result ‘word of mouth’ advertising is very beneficial to the consumers. Because it gives the us, the consumers the knowledge we need, the reviews, the experience and information of the product or simply the recommendation of what/what not when we need something.
For a seller, word of mouth is viral. If people are talking about ‘it’[assume 'it' to be whatever you want] then that ‘it’ is a hot money maker.Period. Every form of business uses the ‘word of mouth’ advertising methods. Be it by creating stunning advertisements for there products or creating controversial stories or reviews. This form of advertising cannot be out-beaten by any other. People are tend to do, to buy or to see what there family members, friends and everyone else is.
however its useless if you trying to sell something, do affiliate marketing, make money via adsense or cpa. because you are making your own family members and friends to buy something which isn’t worth the time or efforts you put in.
How can ‘word of mouth’ help small business/sites?
Specially on the Internet? Does word of mouth just means telling about your creations to your family and friends?
word of mouth is not limited to just ‘you telling your friends & family’ but in a more simplified sense, if your site is amazing and worth the time for your visitor then those visitor [who ever they are, from any corner of the world] will definitely tell others about your site, that is the word of mouth.
like how we come to find about sites such as facebook, youtube, blogger, bing, etc etc most of them are via word of mouth, not advertisements that you come across. Always remember content is king, no matter what your niche is, if you want to dominate it then concentrate on quality. Put your self in the shoes of your visitors and think like them.
Here is what i do, when i create a website, or a blog post or anything online. I first test it out myself and ask my friends to test it too. Then ask yourself,
- do i like this website?
- will i buy this product?
- is this webpage worth my time?
- am i enjoying the sites design?
- is this site user friendly?
- are these posts and information valid and worthy?
- Will this benefit me?
- Is this the right price?
- Are these information relevant to the topic?
- Will i recommend these to my friends?
be honest to yourself because you are visiting the site as a visitor and do what you would do while surfing other websites on the Internet.
How can i start the next ‘word of mouth’ revolution??
Easy there. Don’t get carried away, its not easy to get people talking. Specially for us bloggers, no one actually reads blogs these days – thanks to the countless number of ‘unwanted’ and ‘repetative’ blogs out there. But there is still hope.
Word of mouth is a very hard advertising & Marketing form. But it is very well worth the time & efforts you put in aswell.
There are always ways to make your site popular by ‘word of mouth’, how?
1. Create topics that are short, simple and to the point. Give your visitors what they are looking for, don’t send them on a wild goose chase.
2. Write about controversial topics, this would definitely get you lots of criticism, but on the other hand it is a good way to give short term boost to your website traffic, this method works best in sites related to celebrities and current world issues, etc
3. Comparison – compare a subject, a product or website with others or with yours. Give your honest opinion about these. This will help the visitors make a better choice while you play the role of a middlemen
4. Write about hot and current topics. Share your view, after all this is the Internet and the only reason you are going to be successful is by being honest to yourself and giving your opinion, within limits of course.[make sure you don't go wild, it could do the opposite of what you want lol]
5. Don’t try to force your visitors or clients into doing ‘word of mouth’ advertising, this is mostly seen in the case of ‘e-mail this to your friend’ ‘share it with your friend’ ‘send this to your friend and get this/that free’ etc. Such tricks are short-lived, maybe to get something those visitors might do as you ask, but you are forcing them to do so. And its a proven fact that the others who receive those emails or any sort of info from friends are less likely to visit your site or even try it out. It will be somewhere in the spam/junk folders.
6. Be funny, creative and think out of the box. No one is going to talk about you, if you are like every other ordinary blogger/seller. Word of mouth works when there is something ‘unique’ or should i say ‘crazy’ to discuss. But remember, it could be also embarrassing and life destructing if you do something extreme foolish, like most of those youtube stars do nowadays.
7. Don’t create a hoax, never lie. Have you seen about the story on CNN recently about a 6 year old boy flying away in a hot air balloon? and later it turned out to be a hoax. This is a best example of ‘word of mouth’. Sure it created a story and made it a international news. But now that is turned out to be a hoax, it is going to be opposite of the parents might have expected. Long story short, don’t lie just to get fame or popularity. Specially in the online world, fame & popularity is useless because its only limited to your ‘user name’ or a particular site. Creating a hoax in order to be famous or get good ‘word of mouth’ visitors is going to be very harsh later on. The consequences can be fatal in some cases lol
8. 1 small trick for ‘freebies sites’ is to give freebies for ‘free’. Did that make sense? Well here’s the thing, nowadays 90% of the freebies sites on the ‘Internet’ are NOT free. The site owner obviously wants to make money, its either a CPA or some sort of obstruction the visitor has to face in order to get his freebie. If your freebies are ‘free’ it will definitely get you lots of ‘word of mouth’ visitors. But then again, how will you make money? The answer to that question is easy. You make money by giving freebies. Do a search on google, there are many CPA networks that have ‘freebies’ offers which you get ‘paid’ for to promote. So imagine if you are extremely popular in your niche, this 1 cpa offer can bring you big bucks without forcing your visitors to fill unwanted surveys, etc.
Last but not the least remember to go according to your long term plans. Word of mouth can also be achieved if you keep it simple, honest and don’t concentrate on just making money!
Good luck & i would like to apologies for my delayed posting – thank you for being patient everyone.
regards, SJ
19 Responses 
Thanks for making such a killer blog. I come on here all the time and am floored with the fresh information here.
Did you know if this is something that works over night or does it take a while for it to work?
Amazing….. It feels good to find someone who has concern for things that are usually overlooked.“No matter how pleasant something would appear, there will always be a room for improvement” and you have clearly brought it out in this post Word of mouth Advertising – How it works | Sameer Joad.Com – My Home on the Net
Howdy. Fantastic task. I did not anticipate this over a Wednesday. This is a good tale. With thanks!
You are 100% on the money! Most people I see view things in the short run and try to take every opportunity to promote or hype themselves instead of building credibility by helping others achieve their goals.
wow what a interesting post , its really helpful for us
and i saw this post on bing ill pop back to your site later tomorrow
wow what a interesting post , its really helpful for us
and i saw this post on bing ill pop back to your site later tomorrow
Amazing….. It feels good to find someone who has concern for things that are usually overlooked.“No matter how pleasant something would appear, there will always be a room for improvement” and you have clearly brought it out in this post Word of mouth Advertising – How it works | Sameer Joad.Com – My Home on the Net
You are 100% on the money! Most people I see view things in the short run and try to take every opportunity to promote or hype themselves instead of building credibility by helping others achieve their goals.
wow what a interesting post , its really helpful for us
and i saw this post on bing ill pop back to your site later tomorrow
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