The basics of building a list
How many times have you heard this – ‘The money is in the list’
I am sure you must have heard pretty much from every single guru,affiliate and successful online entrepreneur, but what exactly is a list? how can you build one too? how can you convert huge traffic into your opt in subscribers and then later convert those subscribers into your paying customers?
These are the things to remember when building a list:
1.A list basically the collection of all the people[their emails and other optional information] who have opted to receive messages from you, always remember that manually entering a huge list of emails into your auto-responder is not actually a list and their is definitely no money in that too, because what you will be doing that way is spamming those emails which could be very bad later on.So never spam your list or create a list without the permission of those people who are added into your list, make sure your list is 100% opt-in!
2.When it comes to building a list, most people actually ‘bribe’ their traffic into submission, they give addictive offers which results in the traffic and the people to sign up for the list, those offers must be highly niche related, free and very tempting! If you obey those you will convert more then 90% of your traffic if its highly targeted, so obey this golden rule, bribe them!
3. The landing page is the most important aspect of a list, its the page where the traffic comes to, this page should be able to convert that traffic into opt-in subscribers, so making your landing page as informative, short, tempting and attractive , the more will be the conversions.
4. Give your list members the ability to unsubscribe, make sure they are able to contact you, so maintain a separate email for that activity.Give them valuable information but not all at once, keep them waiting so that they don’t run away, spoon feed them step by step, don’t be Hasty and don’t talk always about a product, i.e don’t always do promotions with your list, send emails that are worth reading and related to your niche, involve them in your work! don’t annoy them by sending messages every single hour or day for that matter, maintain a gap and monitor your lists
5. Once you have a list which is growing continuously, their are few things to remember, now that the traffic to your landing page are your subscribers,its time to treat them as ‘humans’ and not ‘bots’ anymore, this is the most important step where everyone else fails, if you read point no.2, i told you to bribe them, but its actually that they are forced to join and after they get what your giving free, they are more likely to unsubscribe to maintain low spam in their in-boxes, this is very important, because once someone joins your list, your ultimate goal is to NOT let them unsubscribe, once you follow this the money will flow automatically, because you must win the trust of your subscribers, not make them feel as yet another group of email list which you keep spamming and try selling your products too.
This should be enough for now, so keep building that list, next time i would get more deep into the topic.Till then have a good day,
SJ
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