how to SEO for beginners
How many times have you heard about the guru’s telling you the importance of SEO? I am sure a tonnes of time, but what is SEO?
SEO is the abbreviation for Search Engine Optimization, which means improving the quality of your site and everything affiliated with it to make it more bot friendly.
Before we start on the basics of SEO, i would like to tell you something about SEO and things associated with it, first-most is why is SEO so important? because SEO helps in making your site Search engine friendly and thus giving you more organic, targeted and valuable traffic! But first lets get used to what search engines are and what they like,search engines are bots that crawls your sites content and gives it a rank among search result with certain keyword among all the other sites that has the same keyword, examples of search engines are google, yahoo, aol,etc etc.
Ok, now that you know what am talking about, lets get serious, traffic is everything! without traffic no business or site on the net can flourish, now that their are many sources of traffic, the top most and free of cost is search engine traffic, also known as organic traffic, in fact their are many people on the net that claims themselves to be SEO experts and takes huge amount of money for doing something which anyone with simple SEO knowledge can do, that’s why i want to teach you SEO[am not a expert but i know what am doing] and possibly save you some cash.
Getting your site indexed
Before you can actually expect some organic traffic, you must make sure your site is known to the search bots, how can they do this?Its by indexing your site to their database, if your site has any incoming or outgoing links from other sites, then your site might already be indexed, but if not, then you need to get them indexed, top search engines like google, yahoo and aol gets many pages and sites indexed daily so its not a big issue, but you might have to manually submit them to other search engines that you may wish to be a part of.
But do remember that not every page of your site is indexed, many a times most pages are left out and in order to assure that all your pages are found and indexed by the search engines you can create a XML site map and submit them, i recommend using google webmasters tools for doing that and do read their guides and instruction
The White Hat SEO vs The Black Hat SEO
SEO is classified into 2 types, that is the white hat and the black hat, white hate tricks are those that are legally accepted by a search engine while black hat are those which are not accepted and usually done by methods of creating link farms, spamdexing, etc
its always advisable to follow white hat SEO and avoid contacts with companies or groups that promote Black hat methods, always remember that no one can guarantee you a #1 space in any search engine for any keywords, so don’t have high hopes if someone promises you.
while white hat SEO is based on the guide lines given by the search engines, black hat SEO involves deception.Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Building the search engine friendly site
Site structure is not the only thing that needs to be taken care of but also the site content, as they say content is king and search engines obey that rule, your content should be original, keywords rich and well written
i won’t go into details or else this post will be 10k words long, so i decided to do the SEO in parts, this is basically the intro for newbies, after you know your content always make sure that your site follows all the guidelines given out by the search engines like google and yahoo
your sites theme should also be search engine friendly, avoid using too much flash work since flash sites don’t get indexed or recognized by the crawler bots, which may result in loss of organic traffic, you can always post links of your site on other sites thus giving you a back link and improving your search engine rank, but please avoid spamming and generating too much links
avoid joining sites that does link exchanges,since that basically results in your site being effected for participating in link farms
if you break rules and guidelines your site might get penalised by the search engine, i.e your site is no longer displayed on search results and that’s the end of your organic traffic from those search engines, so please avoid that.
for now i think this much is enough, i don’t want you to have a information overload and this basically explains you basics of SEO, i will keep posting from time to time and help you and myself learn newer things about SEO and the journey to dominate a keyword in rankings
till then have a good day,
SJ
Very Good information,I have bookmarked this site to my seo list for future and will keep a eye on your other posts.
Just finished reading your post… great work. Hope your next post will be posted soon!!
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